Chief Marketer Staff, Author at Chief Marketer

Consumers Hit the Spam Button

Some 71% of consumers believe that by clicking on a This Is Spam or Report Spam button in their e-mail they are attempting to unsubscribe from an e-mailing.

Allied Domecq Debuts Fusion Rum with $20 Million Campaign

Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the

List and Database News

Joho TV Buyers Acton Direct has introduced this new-to-market list of 581,247 consumers who have purchased products via infomercials shown on cable television.

Sunkist Searches for a Star

The Sunkist SunLab Tour has taken to the streets, giving local talent a chance to strut its stuff. Through September, the tour will stop at youth-oriented

Agencies

Insert Marketers Seek Respect

Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly

Agencies

Crafting Creative to Beat Filters

Here are some creative elements that can be put in place to give your e-mail a better shot at pushing past filters. Message checker The use of a message

Agencies

Office Depot Sends Kiosk Mailing

Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s

Q&A: Holding Court with King Arthur

Direct recently talked with King Arthur Flour’s president Steve Voigt and spokesperson Shannon Zappala about the Norwich, VT-based catalog’s recipe for

Agencies

Modeling: No Routine Matter

Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results

Revenues Hold Steady for Vermont Teddy Bear

The Vermont Teddy Bear Company reported net revenues for the three months ended March 31 of $14.5 million, equalling revenues from the prior year’s quarter.