Chief Marketer Staff
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Agencies
When Customer Loyalty Lay in Ruin
Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. A month ago, right around the Passover/Easter
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NEDMA to Honor Stan Rapp at Annual Conference
Industry legend Stan Rapp of McCann Relationship Marketing will receive the New England Direct Marketing Association’s lifetime achievement award at NEDMA’s
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Pokmon Plays at Wendy’s
Pokmon USA, Inc. and Wendy’s kick off a five-week national kids’ meal program on Monday. Kids can collect five different Pokmon toys, each with a set
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Agencies
Slipping Past the Filters
Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts
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Allied Domecq Debuts Fusion Rum with $20 Million Campaign
Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the
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Interpublic Sells NFO Research for $435 Million
In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and
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Agencies
Office Depot Sends Kiosk Mailing
Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s
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Q&A: Holding Court with King Arthur
Direct recently talked with King Arthur Flour’s president Steve Voigt and spokesperson Shannon Zappala about the Norwich, VT-based catalog’s recipe for
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Agencies
Modeling: No Routine Matter
Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results