Chief Marketer Staff

• Agencies

  Novartis Rolls Out Second DRTV Wave

  The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the

• Perfetti Van Melle Promotes New Bubble Gum

  It looks like cotton candy, but it chews like bubble gum. The new Airheads Cotton Candy Bubble Gum hits stores this summer. The initial roll out includes

• Revenues Hold Steady for Vermont Teddy Bear

  The Vermont Teddy Bear Company reported net revenues for the three months ended March 31 of $14.5 million, equalling revenues from the prior year’s quarter.

• NBA Teams with The Hulk

  Add the National Basketball Association to the bulging list of promotional partners for Universal Pictures’ The Hulk. This week the NBA broke a joint

• Agencies

  News briefs/directmag.com

  4/28 SEN. CHARLES SCHUMER (D-NY) planned at deadline to introduce a bill that would create a national list similar to the Federal Trade Commission’s do-not-call

• Reader’s Digest Launches First Ad Campaign in a Decade

  A direct mail effort to media planners is part of Reader’s Digest ‘s first ad campaign in 10 years, targeting advertisers it hopes to lure into the company’s

• Agencies

  Chanes Returns

  Except to check out Pete Hamill’s column once a month or so, I don’t usually read the New York Daily News. But I bought a copy on April 28 because of

• Agencies

  DIRECT listline

  NEW LISTS Bookworms This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid

• Agencies

  FTC on Data Use: Show Us the Benefits

  The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses

• Agencies

  How to Tackle a Cluster Analysis

  As noted in our last article (Getting Down to Segmentation, May 1) there are several issues relating to the choice of variables that come into play in