Chief Marketer Staff, Author at Chief Marketer

Allied Domecq Debuts Fusion Rum with $20 Million Campaign

Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the

Agencies

News briefs/directmag.com

4/28 SEN. CHARLES SCHUMER (D-NY) planned at deadline to introduce a bill that would create a national list similar to the Federal Trade Commission’s do-not-call

Concessions Open Door for Nestl and Dryers Deal

Nestl SA may be close to finalizing a deal to acquire Dreyers’s Grand Ice Cream Inc. The Federal Trade Commission dropped major objections to the deal

Agencies

Alternate Realities

If you’re like most Americans, chances are you’ve watched at least one of the plague of shows now littering the television airwaves. Much against our

Agencies

Spam Shootout

The direct marketing industry, blacklist firms, legislators and ISPs all got their shots in during a contentious Federal Trade Commission forum on spam

Agencies

Mall Tests Mobile Phone Messaging

Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

Law Enforcement Groups Team Up to Tackle Spam

The Federal Trade Commission, Securities and Exchange Commission, United States Postal Inspection Service, three United States Attorneys, four state attorneys

Agencies

CLOSING THE Deal

Many companies decide whether to market a product as a continuity or high-priced set based on their cash flow needs and operating model. They weigh getting

NEDMA to Honor Stan Rapp at Annual Conference

Industry legend Stan Rapp of McCann Relationship Marketing will receive the New England Direct Marketing Association’s lifetime achievement award at NEDMA’s

Agencies

Chanes Returns

Except to check out Pete Hamill’s column once a month or so, I don’t usually read the New York Daily News. But I bought a copy on April 28 because of