Chief Marketer Staff, Author at Chief Marketer

Interpublic Sells NFO Research for $435 Million

In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and

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Insert Marketers Seek Respect

Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly

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Crafting Creative to Beat Filters

Here are some creative elements that can be put in place to give your e-mail a better shot at pushing past filters. Message checker The use of a message

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Office Depot Sends Kiosk Mailing

Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s

Q&A: Holding Court with King Arthur

Direct recently talked with King Arthur Flour’s president Steve Voigt and spokesperson Shannon Zappala about the Norwich, VT-based catalog’s recipe for

Revenues Hold Steady for Vermont Teddy Bear

The Vermont Teddy Bear Company reported net revenues for the three months ended March 31 of $14.5 million, equalling revenues from the prior year’s quarter.

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High Anxiety

Anxiety is the new mood of America, and it’s here to stay. Why? Because this pervasive sense of uneasiness is more than just war worries or fears of domestic

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