Chief Marketer Staff

• Interpublic Sells NFO Research for $435 Million

  In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and

• Agencies

  FTC on Data Use: Show Us the Benefits

  The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses

• Agencies

  How to Tackle a Cluster Analysis

  As noted in our last article (Getting Down to Segmentation, May 1) there are several issues relating to the choice of variables that come into play in

• Agencies

  The Pace Quickens

  BILL MIRBACH HAS A MISSION TO make business and financial management software developer Intuit into a world-class direct marketing company. It’s an interesting

• Taylor Corp. Buys G. Neil from Bankrupt Parent

  (Catalog Age) Nearly a year after its parent company Centis filed for Chapter 11 bankruptcy protection, Sunrise, FL-based human resources cataloger G.

• Agencies

  CLOSING THE Deal

  Many companies decide whether to market a product as a continuity or high-priced set based on their cash flow needs and operating model. They weigh getting

• Agencies

  Isn’t That Silly?

  America Online boasts that it a billion spam messages a day. Like dolphins caught in a tuna net, AOL’s spam filters seem to grab and discard any number

• Law Enforcement Groups Team Up to Tackle Spam

  The Federal Trade Commission, Securities and Exchange Commission, United States Postal Inspection Service, three United States Attorneys, four state attorneys

• Agencies

  Arsin Switches E-mail Strategy

  A small developer of testing equipment for business back-end software received a better than 3% response to a highly targeted Internet lead-generation

• Dell First Quarter Revenue Up 18%

  Dell reported first quarter revenue of $9.5 billion, up 18% over the $8.06 billion reported for the same quarter last year. The Round Rock, TX-based computer