Chief Marketer Staff

• Agencies

  Alternate Realities

  If you’re like most Americans, chances are you’ve watched at least one of the plague of shows now littering the television airwaves. Much against our

• Short Cuts

  The J. Jill Group Inc., Quincy, MA, has named Stephen Pearson to the new position of senior vice president of sourcing and product integrity. Cataloger

• Agencies

  Spam Shootout

  The direct marketing industry, blacklist firms, legislators and ISPs all got their shots in during a contentious Federal Trade Commission forum on spam

• Agencies

  Insert Marketers Seek Respect

  Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly

• Agencies

  Mall Tests Mobile Phone Messaging

  Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

• Agencies

  Crafting Creative to Beat Filters

  Here are some creative elements that can be put in place to give your e-mail a better shot at pushing past filters. Message checker The use of a message

• Agencies

  letters to the editor

  DM IN RUSSIA It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about

• Revenues Hold Steady for Vermont Teddy Bear

  The Vermont Teddy Bear Company reported net revenues for the three months ended March 31 of $14.5 million, equalling revenues from the prior year’s quarter.

• Agencies

  High Anxiety

  Anxiety is the new mood of America, and it’s here to stay. Why? Because this pervasive sense of uneasiness is more than just war worries or fears of domestic

• Agencies

  Novartis Rolls Out Second DRTV Wave

  The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the