Chief Marketer Staff

• Short Cuts

  The J. Jill Group Inc., Quincy, MA, has named Stephen Pearson to the new position of senior vice president of sourcing and product integrity. Cataloger

• Agencies

  Isn’t That Silly?

  America Online boasts that it a billion spam messages a day. Like dolphins caught in a tuna net, AOL’s spam filters seem to grab and discard any number

• Agencies

  The Pace Quickens

  BILL MIRBACH HAS A MISSION TO make business and financial management software developer Intuit into a world-class direct marketing company. It’s an interesting

• Urban Outfitters Direct Sales Up 35%

  Urban Outfitters Inc.’s direct-to-consumer sales for the first quarter ended April 30 were $9.5 million, a 35% increase over the $7.08 million reported

• Perfetti Van Melle Promotes New Bubble Gum

  It looks like cotton candy, but it chews like bubble gum. The new Airheads Cotton Candy Bubble Gum hits stores this summer. The initial roll out includes

• Agencies

  letters to the editor

  DM IN RUSSIA It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about

• Agencies

  The Home Front

  You think you had it tough during the war? Just be thankful you don’t work in the marketing department of Radisson Seven Sea Cruises. When the bombs began

• Dell First Quarter Revenue Up 18%

  Dell reported first quarter revenue of $9.5 billion, up 18% over the $8.06 billion reported for the same quarter last year. The Round Rock, TX-based computer

• Agencies

  What Spam Costs

  Spam is infiltrating Chris Shivers’ business. Shivers, systems administrator for Aristotle Inc., a small Internet service provider, told a panel at the

• Agencies

  Database Directors Earn the Biggest Bucks

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of