Chief Marketer Staff

• Short Cuts

  The J. Jill Group Inc., Quincy, MA, has named Stephen Pearson to the new position of senior vice president of sourcing and product integrity. Cataloger

• Agencies

  What Spam Costs

  Spam is infiltrating Chris Shivers’ business. Shivers, systems administrator for Aristotle Inc., a small Internet service provider, told a panel at the

• Agencies

  Database Directors Earn the Biggest Bucks

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

• Agencies

  Office Depot Sends Kiosk Mailing

  Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s

• Q&A: Holding Court with King Arthur

  Direct recently talked with King Arthur Flour’s president Steve Voigt and spokesperson Shannon Zappala about the Norwich, VT-based catalog’s recipe for

• Agencies

  CLOSING THE Deal

  Many companies decide whether to market a product as a continuity or high-priced set based on their cash flow needs and operating model. They weigh getting

• Law Enforcement Groups Team Up to Tackle Spam

  The Federal Trade Commission, Securities and Exchange Commission, United States Postal Inspection Service, three United States Attorneys, four state attorneys

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  Modeling: No Routine Matter

  Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results

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  letters to the editor

  DM IN RUSSIA It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about

• Agencies

  Slipping Past the Filters

  Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts