Chief Marketer Staff

• Taylor Corp. Buys G. Neil from Bankrupt Parent

  (Catalog Age) Nearly a year after its parent company Centis filed for Chapter 11 bankruptcy protection, Sunrise, FL-based human resources cataloger G.

• Agencies

  CLOSING THE Deal

  Many companies decide whether to market a product as a continuity or high-priced set based on their cash flow needs and operating model. They weigh getting

• Agencies

  Mall Tests Mobile Phone Messaging

  Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

• Law Enforcement Groups Team Up to Tackle Spam

  The Federal Trade Commission, Securities and Exchange Commission, United States Postal Inspection Service, three United States Attorneys, four state attorneys

• Agencies

  Arsin Switches E-mail Strategy

  A small developer of testing equipment for business back-end software received a better than 3% response to a highly targeted Internet lead-generation

• Short Cuts

  The J. Jill Group Inc., Quincy, MA, has named Stephen Pearson to the new position of senior vice president of sourcing and product integrity. Cataloger

• NEDMA to Honor Stan Rapp at Annual Conference

  Industry legend Stan Rapp of McCann Relationship Marketing will receive the New England Direct Marketing Association’s lifetime achievement award at NEDMA’s

• Agencies

  Chanes Returns

  Except to check out Pete Hamill’s column once a month or so, I don’t usually read the New York Daily News. But I bought a copy on April 28 because of

• Agencies

  Ad for Advair Diskus Misses Target by a Mile

  I am indebted to reader Jack Fountain for calling my attention to the subject of this issue’s makeover. He wrote me the following letter: As a subscriber

• Agencies

  Slipping Past the Filters

  Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts