Chief Marketer Staff

• Agencies

  A Well-Deserved Pat on the Back

  Direct mailers have cause to celebrate. They, along with many other partners, have won enactment of a reform measure that will keep postal rates fixed

• Survey: Online Sales Vault 48%, Profitability Improves

  (Catalog Age)Shop.org, the online retail unit of the National Retail Federation reports that despite a lackluster 2002 for retailers, online retail sales

• Urban Outfitters Direct Sales Up 35%

  Urban Outfitters Inc.’s direct-to-consumer sales for the first quarter ended April 30 were $9.5 million, a 35% increase over the $7.08 million reported

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  The Home Front

  You think you had it tough during the war? Just be thankful you don’t work in the marketing department of Radisson Seven Sea Cruises. When the bombs began

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  When Customer Loyalty Lay in Ruin

  Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. A month ago, right around the Passover/Easter

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  What Spam Costs

  Spam is infiltrating Chris Shivers’ business. Shivers, systems administrator for Aristotle Inc., a small Internet service provider, told a panel at the

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  Database Directors Earn the Biggest Bucks

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

• Pokmon Plays at Wendy’s

  Pokmon USA, Inc. and Wendy’s kick off a five-week national kids’ meal program on Monday. Kids can collect five different Pokmon toys, each with a set

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  FTC on Data Use: Show Us the Benefits

  The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses

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  How to Tackle a Cluster Analysis

  As noted in our last article (Getting Down to Segmentation, May 1) there are several issues relating to the choice of variables that come into play in