Chief Marketer Staff

• U.S. Arrests More Than 130 for Online Fraud

  More than 130 individuals were arrested and $17 million was seized in a nationwide crackdown in fraud, identity theft and other forms of Internet abuse,

• Agencies

  Isn’t That Silly?

  America Online boasts that it a billion spam messages a day. Like dolphins caught in a tuna net, AOL’s spam filters seem to grab and discard any number

• Agencies

  The Pace Quickens

  BILL MIRBACH HAS A MISSION TO make business and financial management software developer Intuit into a world-class direct marketing company. It’s an interesting

• Dell First Quarter Revenue Up 18%

  Dell reported first quarter revenue of $9.5 billion, up 18% over the $8.06 billion reported for the same quarter last year. The Round Rock, TX-based computer

• List and Database News

  Joho TV Buyers Acton Direct has introduced this new-to-market list of 581,247 consumers who have purchased products via infomercials shown on cable television.

• Agencies

  DIRECT listline

  NEW LISTS Bookworms This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid

• Allied Domecq Debuts Fusion Rum with $20 Million Campaign

  Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the

• Agencies

  Consumers Hit the Spam Button

  Some 71% of consumers believe that by clicking on a This Is Spam or Report Spam button in their e-mail they are attempting to unsubscribe from an e-mailing.

• Sunkist Searches for a Star

  The Sunkist SunLab Tour has taken to the streets, giving local talent a chance to strut its stuff. Through September, the tour will stop at youth-oriented

• Agencies

  Insert Marketers Seek Respect

  Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly