Chief Marketer Staff

• List and Database News

  Freeze Magazine Freeze magazine is read by outdoorsmen who favor extreme winter sports. The size of this Time Inc. file is just over 10,000 active subscribers.

• Short Cuts

  Avalon Digital Marketing Systems Inc., has signed a letter of intent to sell its digital marketing assets and software business to Silverpop Systems Inc.

• Dialog Group Buys Healthcare Horizons Assets

  Dialog Group Inc. has acquired the remaining 50% in Healthcare Horizons Inc. and the data assets of Azimuth Target Marketing Inc. for an undisclosed sum.

• Letters to the Editor

  : Just wanted to say I enjoyed your article. You are right on and have a valid

• Agencies

  ROI of CRM is a Secondary Concern at Best: Study

  Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,

• Polk Names Templeton Senior VP

  R. L. Polk & Co., the automotive database marketing services company, has named Mary Templeton as senior vice president of its OEM group. Templeton joins

• ALC Launches Insert Division

  ALC has launched a new division specializing in package insert, blow-in, bind-in, ride-along, co-op, statement stuffer and other media sales. The new

• Yahoo Kicks Off Massive DR Campaign

  Yahoo Inc., the Internet marketing company, kicked off a direct response TV, radio, print and billboard campaign promoting Yahoo Search http://search.yahoo.com.

• MarkeTouch Wins Strand File Management

  MarketTouch has been named list manager for the Strand Book Store postal file which contains 146,353 book buyers with a more than 50,000-name three-month

• EC Gives Thumbs Up to Online Booking System

  The European Commission has approved a joint venture between French hotel chain Accor SA, British-based Hilton Group PLC and American e-commerce company