Chief Marketer Staff

• U.K. Direct Mail Volume, Spending on the Rise

  The volume of direct mail sent by U.K. businesses reached a record 1.5 billion pieces between January and March, according to wire service reports. According

• News Briefs

  INTERNATIONAL BREWER: SABmiller last week announced it will take a majority stake in Peroni of Italy for $280 million, a much higher multiple than many

• Talbots Income Dips in Quarter

  The Talbots Inc. reported net income of 29.4 million for its first quarter, down from $35 million last year. The cataloger and retailer posted net sales

• Kellogg Cleans House with Cat in the Hat

  Kellogg’s fourth-quarter Cat in the Hat tie-in covers seven cereal brands with a Clean House sweepstakes that will award white glove housecleaning service

• McDonald’s Announces Happy Meal Line-Up

  This summer’s McDonald’s Happy Meal line-up includes first-evers from the QSR including 3-D premiums and hand-held games. After wrapping up its Bratz

• Agencies

  Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo

  To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in

• College TV Network Diversifies

  College TV network Zilo Networks last week announced diversity programming efforts targeting African-American and Latino students. In the fall, New York

• Camping World Picks Rapp Collins as Agency of Record

  Camping World has selected the Dallas office of Rapp Collins Worldwide as its integrated marketing services agency of record for both acquisition and

• Mail Stream: A Report on Incoming Direct Mail

  The jubilant and colorful jester that is the mascot of The Motley Fool has made his way onto the front of a new affinity credit card promotion from MBNA America Bank. Also in the Mail Stream, Jeep Provisions reflects the Jeep owner’s lifestyle.

• Susan G. Komen Breast Cancer Foundation Names Direct of Fundraising

  Kristy Hensel has been named direct of fundraising programs at the Dallas-based Susan G. Komen Breast Cancer Foundation. Before taking her current position,