Chief Marketer Staff

• Agencies

  Scholastic Puts $4 Million into Harry Potter Release

  Scholastic is about to cast another spell in advance of the summer release of the fifth book in the Harry Potter series, with midnight parties, partnerships,

• Talbots Income Dips in Quarter

  The Talbots Inc. reported net income of 29.4 million for its first quarter, down from $35 million last year. The cataloger and retailer posted net sales

• LG Mobile Phones Launches Large-Scale DR Effort

  LG Mobile Phones, a mobile handset manufacturer, has launched a multi-million-dollar direct response print, TV, billboard and movie theater branding effort.

• Gunnar Wilmot Named COO of Lowe Plus Draft

  Lowe Plus Draft has named Gunnar Wilmot as COO, effective immediately. His responsibilities include identifying operating efficiencies and opportunities,

• Shapiro Plans New Shop After Momentum Ouster

  Mark Shapiro aims to open a new marketing communications agency by October, after being forced out May 2 as CEO of Momentum North America. He will use

• SEMC Names Watlington, Lloyd-Martin Co-Chairs

  The Association for Interactive Marketing’s has named Amanda G. Watlington, director of research at iProspect and Heather Lloyd-Martin, president of SuccessWorks,

• News Briefs

  INTERNATIONAL BREWER: SABmiller last week announced it will take a majority stake in Peroni of Italy for $280 million, a much higher multiple than many

• College TV Network Diversifies

  College TV network Zilo Networks last week announced diversity programming efforts targeting African-American and Latino students. In the fall, New York

• List and Database News

  Booklist This American Library Association publication now boasts 19,693 subscribers, most of whom are library personnel. They have decision making power

• Lake Interactive Promotes Two

  Lake Interactive, the e-mail division of Lake Group Media, Inc., has hired Chris Nason as sales manager in Lake Interactive