Chief Marketer Staff

• DMA Launches Two New Counsels at DMD Days

  The Direct Marketing Association is starting two new counsels at the Direct Marketing Days in New York conference next month. A Customer Relationship

• Brookstone Narrows Loss

  Brookstone Inc., reported a net loss of $6.4 million for its first quarter, an improvement over a $6.5 million loss last year. The Nashua, NH firm reported

• List and Database News

  American Index-College Graduates Compiled Solutions has won the management of this file of nearly 17.4 million college graduates in the U.S. It is put

• Yao Ming Spurns Coke; Broadens Pepsi Deal

  Chinese basketball star Yao Ming appears to be grasping the fine points of Western-style marketing as quickly as a zone defense. Yao announced last week

• DTC Advertising Working For Drug Firms: Study

  Direct-to-Consumer prescription advertising is working as well for the prescription drug market as it has been for the consumer packaged goods industry,

• Masterfoods, Wal-Mart Salute Working Dogs

  Masterfoods’ Pedigree pet food is partnering with Wal-Mart for a summer-long promo and p.r. campaign to recognize working dogs. The promotion, dubbed

• Kellogg Cleans House with Cat in the Hat

  Kellogg’s fourth-quarter Cat in the Hat tie-in covers seven cereal brands with a Clean House sweepstakes that will award white glove housecleaning service

• Gunnar Wilmot Named COO of Lowe Plus Draft

  Lowe Plus Draft has named Gunnar Wilmot as COO, effective immediately. His responsibilities include identifying operating efficiencies and opportunities,

• LG Mobile Phones Launches Large-Scale DR Effort

  LG Mobile Phones, a mobile handset manufacturer, has launched a multi-million-dollar direct response print, TV, billboard and movie theater branding effort.

• McDonald’s Announces Happy Meal Line-Up

  This summer’s McDonald’s Happy Meal line-up includes first-evers from the QSR including 3-D premiums and hand-held games. After wrapping up its Bratz