Chief Marketer Staff
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Agencies
Catalog and Web Sales Up for Sharper Image
Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared
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List and Database News
Dartnell Worldata has increased the counts on the Dartnell family of lists, which include female executives (146,405+ names), human resource management
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DMA Launches Two New Counsels at DMD Days
The Direct Marketing Association is starting two new counsels at the Direct Marketing Days in New York conference next month. A Customer Relationship
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AHA Launches First DRTV Effort
The American Health Association will launch its first ever DRTV campaign later this month for its Healthy Advantage Healthcare Savings Card. The Stamford,
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HVDMA Hosts Meet the Experts Lunch
The Hudson Valley Direct Marketing Association is hosting a Meet the Experts luncheon on June 18. The topic is Meet the Circulation Experts. Panelists
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Williams-Sonoma Inc. Posts First-Quarter Direct Sales Increase
San Francisco-based Williams-Sonoma Inc. reported catalog and Internet net sales of $198.6 million for the first quarter of fiscal 2003, an 11.4% increase
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Petals Files Chapter 11
(Catalog Age) Cataloger/retailer Petals may have filed for Chapter 11 bankruptcy protection on May 21, but president/CEO Richard Belenski said that the
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California Senate Passes Opt-in E-mail Bill
It will be illegal to send unsolicited commercial e-mail to Californians if a bill which passed the California State Senate on Thursday becomes law. The
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Direct Hit: The New Federalism
Talk about change. Conservative businesspeople who thought of the federal government as the root of all evil are singing a different tune. Even the most
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Staples to Pay $850,000 FTC Mail Order Rule Penalty
Office supply superstore Staples Inc. will pay the second-largest civil penalty ever for alleged violations of the Federal Trade Commission’s Mail or