Chief Marketer Staff

• CoolSavings Launches Hispanic Marketing Program

  CoolSavings, Chicago, will add 500,000 Hispanic households to its direct response marketing efforts. Every household within the program will have opted

• Mail Stream: A Report on Incoming Direct Mail

  Summer celebrations are lighting up Mail Stream with Miles Kimball presenting patriotic-themed merchandise. Red-and white checks, like picnic-basket tablecloths, decorate a mailer for free recipes from the National Federation of the Blind.

• Successories Chooses Xpedite to Provide E-mail Services

  Successories, Inc. has retained Xpedite to provide e-mail messaging services to an opt-in database of customers, advising them of new products, specials

• Letters to the Editor

  Outstanding exchanges on the article.

• CoolSavings Launches Hispanic Marketing Program

  CoolSavings, Chicago, will add 500,000 Hispanic households to its direct response marketing efforts. Every household within the program will have opted

• First Data and GovConnect Jointly Offer Services to Government Agencies

  GovConnect, which offers digital service delivery solutions, and First Data Resources, a transaction processing services provider based in Greenwood,

• GUS Sells UK Home Shopping Business

  GUS plc, parent company of data compiler Experian, has sold its home shopping businesses in the UK, Ireland and Sweden, and Reality, its logistics and

• Chicago Council of Four As Hosts Advertising That Works

  The Chicago Council of the American Association of Advertising Agencies will host Advertising that Works, a series of seminars and events for the Midwest

• OfficeMax Incorporates ON Technology into its POS, Corporate Systems

  OfficeMax, Inc., Shaker Heights, OH, has begun implementing ON Technology into more than 10,000-plus systems such as retail point-of-sale terminals, Internet

• AOL Time Warner Denies AOL Spinoff Rumors: Reports

  AOL Time Warner Inc. has denied a published story that claimed founder Stephen Case would consider spinning off the online unit. A New York Times article