Chief Marketer Staff

• Letters to the Editor

  Outstanding exchanges on the article.

• CoolSavings Launches Hispanic Marketing Program

  CoolSavings, Chicago, will add 500,000 Hispanic households to its direct response marketing efforts. Every household within the program will have opted

• List and Database News

  Spiritwear Catalog Buyers

• OfficeMax Incorporates ON Technology into its POS, Corporate Systems

  OfficeMax, Inc., Shaker Heights, OH, has begun implementing ON Technology into more than 10,000-plus systems such as retail point-of-sale terminals, Internet

• Christopher Reeve Paralysis Foundation Retains MBS

  The Christopher Reeve Paralysis Foundation, Short Hills, NJ, has retained MBS to provide a variety of marketing services, including donor processing,

• AOL Time Warner Denies AOL Spinoff Rumors: Reports

  AOL Time Warner Inc. has denied a published story that claimed founder Stephen Case would consider spinning off the online unit. A New York Times article

• First Data and GovConnect Jointly Offer Services to Government Agencies

  GovConnect, which offers digital service delivery solutions, and First Data Resources, a transaction processing services provider based in Greenwood,

• CoolSavings Launches Hispanic Marketing Program

  CoolSavings, Chicago, will add 500,000 Hispanic households to its direct response marketing efforts. Every household within the program will have opted

• Chicago Council of Four As Hosts Advertising That Works

  The Chicago Council of the American Association of Advertising Agencies will host Advertising that Works, a series of seminars and events for the Midwest

• CoolSavings Launches Hispanic Marketing Program

  CoolSavings, Chicago, will add 500,000 Hispanic households to its direct response marketing efforts. Every household within the program will have opted