Chief Marketer Staff

• Letters to the Editor

  : I always enjoy reading the asides, the observations and comments made by those “Letters” authors.

• Amazon’s Bezos Says Free Shipping Benefits Will Come in Time: Report

  Jeff Bezos, founder of Amazon.com, said that benefits of the firm

• Alloy Cuts Catalog Circ, has Loss In First Quarter

  Alloy Inc. trimmed its catalog circulation to prospects outside of its database, as well as non-buyers within the file, during the first quarter of 2003.

• Kellogg Licenses its Brands; Hasbro Sues over Game

  This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building

• Velocity Wins Home Depot Sports Marketing Business

  Velocity Sports & Entertainment, LLC has been named by The Home Depot to activate its new West Coast sports center and to develop a national youth-sports

• List and Database News

  R.S. Means DM2, formerly known as Cahners Business Lists, has been named manager of the RS Means postal list. Included on the file are the names of more

• Coldwater Creek Reports First-Quarter Sales Boost

  Coldwater Creek, buoyed by strong April sales, reported an 8.4% revenue jump during the first quarter. The Sandpoint, ID-based company generated $115.1

• Agencies

  L’Oreal Brings 1 Million Garnier Samples to Health Clubs

  L’Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L’Oreal works with the

• Rubik’s Cube Steps to the Plate with Baseball Tie-In

  The Rubik’s Cube is trying to make a comeback with a new Minor League Baseball sponsorship dubbed “Triple Play.” The former ’80s favorite will try to

• Two Firms Agree to Settle Subscriber Lawsuit

  Two magazine-subscription firms have agreed to settle a lawsuit filed against them by a consumer. But the deal may collapse if a check is not received