Chief Marketer Staff

• Letters to the Editor

  : I always enjoy reading the asides, the observations and comments made by those “Letters” authors.

• Yao Ming Follows Through With Coca-Cola Lawsuit

  Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for “spiritual and economic losses” and asking that Coca-China apologize in

• Best Buy Sued (Again) by a Celeb

  Tough guy Mr. T (aka Lawrence Tero) sued Best Buy last month over a November 2002 TV spot that showed a Best Buy salesman boxing with Mr. T. The spot

• Direct Media Wins Brylane Catalog Buyer Database

  Direct Media Inc. has been named manager of a new database combining the buyer files of several Brylane catalogs. The Brylane database, containing over

• Kellogg Licenses its Brands; Hasbro Sues over Game

  This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building

• Velocity Wins Home Depot Sports Marketing Business

  Velocity Sports & Entertainment, LLC has been named by The Home Depot to activate its new West Coast sports center and to develop a national youth-sports

• Zima Gets Complex for Summer Promo

  Coors is teaming up with “Complex,” a new young men’s magazine, on a summer promotion for the brewer’s Zima brand. Starting July 1, music CDs produced

• List and Database News

  R.S. Means DM2, formerly known as Cahners Business Lists, has been named manager of the RS Means postal list. Included on the file are the names of more

• Consumers Find Value Online, But Distrust Copy: Millard

  Most online buyers feel that they get good value from the merchandise they order online. But many are dissatisfied with online product descriptions, according

• Nissan Signs Up For Eco-Challenge

  Nissan signed on as the presenting sponsor for the international broadcast of Eco-Challenge Fiji, an expedition race. As presenting sponsor, Nissan will