Chief Marketer Staff

• TMA Debuts 14.9 Million-Name Republican Database

  TMA List Brokerage and Management is introducing a 14.9-million-name database of Republican donors at the DM Days in New York conference on Monday. The

• DMA Issues Phone Fundraising Guide

  The Direct Marketing Association has released a new flowchart entitled “Fundraising for Nonprofits Under The FTC’s New Telemarketing Sales Rule & DMA

• Loose Cannon: TLC’s D-N-C DM Needs W-O-R-K

  While howling indignantly at unsolicited telemarketing calls and e-mail has become fashionable, I recently received a refreshing reminder that traditional

• Bank One Purchase of Zurich Life Includes DM Activities

  Bank One Corp., Chicago, will acquire Zurich Life, the life and annuity operation of Zurich Financial Services Group. The deal, which is a straight cash

• Baby Bells Pact to Lead to Faster Internet Service

  Three major U.S. local telephone companies have they agreed on a common set of technical standards to improve development of fiber-optic networks and

• MapInfo Names McDougall CFO

  MapInfo Corp. has named Wayne McDougall chief financial officer. A six-year company veteran, he most recently served as interim CFO and vice president

• Direct Media Wins Brylane Catalog Buyer Database

  Direct Media Inc. has been named manager of a new database combining the buyer files of several Brylane catalogs. The Brylane database, containing over

• E-Mail Open Rates Up in First Quarter 2003 from Fourth Quarter 2002: Study

  E-mail marketers have seen increases in open and click-through rates for their messages, according to a new study. Message open rates rose from 36.4%

• PROMO 100 Rankings Posted Sunday at PROMOmagazine.com

  PROMO’s ranking of the top 100 promotion agencies, and a profile of the Agency of the Year, will be posted on the PROMO Web site this Sunday. For the

• Ask Jeeves Sells Software Division, Will Focus on Search Business

  Ask Jeeves Inc., an online search service, will sell its Jeeves Solutions Inc. unit to Kanisa, Inc. for $4.25 million. The sale, which consists of $3.5