Chief Marketer Staff
-
Procter & Gamble Injunction Extends to Direct Mail
The U.S. District Court for the Southern District of New York has issued a permanent injunction against Procter & Gamble, prohibiting it from saying in
-
TMA Debuts 14.9 Million-Name Republican Database
TMA List Brokerage and Management is introducing a 14.9-million-name database of Republican donors at the DM Days in New York conference on Monday. The
-
DMA Issues Phone Fundraising Guide
The Direct Marketing Association has released a new flowchart entitled “Fundraising for Nonprofits Under The FTC’s New Telemarketing Sales Rule & DMA
-
Bank One Purchase of Zurich Life Includes DM Activities
Bank One Corp., Chicago, will acquire Zurich Life, the life and annuity operation of Zurich Financial Services Group. The deal, which is a straight cash
-
MapInfo Names McDougall CFO
MapInfo Corp. has named Wayne McDougall chief financial officer. A six-year company veteran, he most recently served as interim CFO and vice president
-
Loose Cannon: TLC’s D-N-C DM Needs W-O-R-K
While howling indignantly at unsolicited telemarketing calls and e-mail has become fashionable, I recently received a refreshing reminder that traditional
-
Baby Bells Pact to Lead to Faster Internet Service
Three major U.S. local telephone companies have they agreed on a common set of technical standards to improve development of fiber-optic networks and
-
Days Inn Promo to Drive Room Sales
Days Inn Worldwide hopes to drive incremental room nights at its 1,900 hotels with its Sizzlin’ Summer Days promo offering Hot Deals, Hot Meals and Cool
-
New Line Cinema Names Senior VP-Domestic Licensing
New Line Cinema has promoted Randi Goodman from VP to senior-VP, domestic licensing and merchandising. In her new position, Goodman will continue to manage
-
List and Database News
International Journal of Call Centre Management This new list features 3,426 paid subscribers who are responsible for setting up, operating and managing