Chief Marketer Staff
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Eye on Innovation
Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger
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Agencies
Dear Marketer:
At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at
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Agencies
PAGE TURNER
Sure, it’s easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for
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Agencies
From Russia with Root Beer
EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where
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Agencies
Delta CRM Gains Altitude
What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want
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Agencies
CORRECTIONS
The figure given for Intuit’s 2002 revenue in The Pace Quickens (Direct, May 15) was inaccurate. The company’s revenue last year was $1.36 billion. The
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Account Action
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,
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Procter & Gamble Injunction Extends to Direct Mail
The U.S. District Court for the Southern District of New York has issued a permanent injunction against Procter & Gamble, prohibiting it from saying in