Chief Marketer Staff
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Pitfall protection
This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues
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Agencies
North Carolina Tries to Collect Tax on Postage
North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small
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From Tasty to T&A
There are always scads of new products at the Food Marketing Institute’s annual show and this year was no exception, from Nestl’s Toll House candy bars
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Eye on Innovation
Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger
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Agencies
International Marketing: Beyond the Safe Harbor
The U.S. government and the European Union have agreed to a safe harbor certification that enables U.S. organizations to receive, store or treat data
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Agencies
The Data Route Delivers
One thing The New York Times has never had a problem with is brand recognition. But it did need a more cost- effective way of finding the prospects most
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Account Action
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,
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Agencies
PR for DMers
It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you a piranha that will attack anything