Chief Marketer Staff

• Agencies

  DIRECT listline

  NEW LISTS Banking IT A 25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers

• Agencies

  Tools of the Trade

  A new study paints customer relationship management as sort of a corporate stepchild: It’s there, but it’s not necessarily loved, according to a study

• Mother of Invention?

  Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

• Marketing Services

  Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth

• Agencies

  CRM: One Size Just Doesn’t Fit

  CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

• Back-end and Below-the-Line Services

  DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

• Agencies

  letters to the editor

  MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

• Agencies

  E-mail Draws Webinar Attendees

  Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change

• Agencies

  NetCreations Head: Let’s Define Opt-in

  Michael Mayor, president of NetCreations, wants direct marketers to agree on what opt-in e-mail really is. Mayor, who is chairman of the e-mail committee

• Client Side

  Sony Pictures Entertainment, Culver City, CA, tapped George Leon as executive VP-worldwide promotions and product placement; he will head up a new office