Chief Marketer Staff

• Agencies

  The Data Route Delivers

  One thing The New York Times has never had a problem with is brand recognition. But it did need a more cost- effective way of finding the prospects most

• From Tasty to T&A

  There are always scads of new products at the Food Marketing Institute’s annual show and this year was no exception, from Nestl’s Toll House candy bars

• Marketing Services

  Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth

• Agencies

  International Marketing: Beyond the Safe Harbor

  The U.S. government and the European Union have agreed to a safe harbor certification that enables U.S. organizations to receive, store or treat data

• Account Action

  Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,

• Agencies

  Low net.marketing Turnout a Mixed Blessing

  The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors

• Back-end and Below-the-Line Services

  DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

• Digging for Sponsors

  Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics

• INSIGHT FROM IMIwww.imi-research.com

  The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of

• Agencies

  Whose WORD IS IT ANYWAY?

  The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests: