Chief Marketer Staff

• Double Standard

  We’re all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,

• Agencies

  The New Federalism

  Talk about change. Conservative businesspeople who thought of the federal government as the root of all evil are singing a different tune. Even the most

• Agencies

  ATV Mailing Drives Down Costs

  Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

• Agencies

  Spam Attack

  FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

• Agencies

  When Not Knowing Can Hurt You

  Ignorance may be bliss in the game of love but it can totally destroy your chances for a job offer or a promotion. Many people don’t get ahead because

• Agency Moves

  Morristown, NJ-based DVC Worldwide tapped Mickey Jardon as executive VP-managing director of its newly created brand DVC Co-Marketing. KK&A, Chicago,

• Agencies

  Pepsi Picks Funnyman

  Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will

• Agencies

  Whose WORD IS IT ANYWAY?

  The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

• Agencies

  Tools of the Trade

  A new study paints customer relationship management as sort of a corporate stepchild: It’s there, but it’s not necessarily loved, according to a study

• Agencies

  DMers Warned of FCRA Train Wreck

  Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.