Chief Marketer Staff, Author at Chief Marketer

Cruising Into the Mail Stream

Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

Agencies

World Golf League Launches DRTV Effort

The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional

Mother of Invention?

Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

Agencies

DMA: Retailers Pull Top E-mail Response

Retailers achieve the best response rates from e-mail campaigns 1.8% according to a report the Direct Marketing Association released at the net.marketing

Agencies

Whatever Happened to Service?

Ask most folks in the catalog industry what edge catalogs have over retail and they’ll say or If you think about it, convenience is actually a form of

Agencies

Unicco Mailing Gets 11% Response

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

Agencies

Winning Strategy

The saying goes that you’ve got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win. The credit titan uses prize

Agencies

Don’t Tell, Don’t Sell

What have we here this month? It looks like another ad produced by a committee. (That way I won’t hurt any individual’s feelings by pointing a finger

From Tasty to T&A

There are always scads of new products at the Food Marketing Institute’s annual show and this year was no exception, from Nestl’s Toll House candy bars

Marketing Services

Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth