Chief Marketer Staff

• From Tasty to T&A

  There are always scads of new products at the Food Marketing Institute’s annual show and this year was no exception, from Nestl’s Toll House candy bars

• Agencies

  Dear Marketer:

  At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at

• Agencies

  The Data Route Delivers

  One thing The New York Times has never had a problem with is brand recognition. But it did need a more cost- effective way of finding the prospects most

• Agencies

  CORRECTIONS

  The figure given for Intuit’s 2002 revenue in The Pace Quickens (Direct, May 15) was inaccurate. The company’s revenue last year was $1.36 billion. The

• Account Action

  Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,

• Back-end and Below-the-Line Services

  DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

• Agencies

  The New Federalism

  Talk about change. Conservative businesspeople who thought of the federal government as the root of all evil are singing a different tune. Even the most

• Agencies

  Spam Attack

  FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

• Digging for Sponsors

  Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics

• INSIGHT FROM IMIwww.imi-research.com

  The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of