Chief Marketer Staff

• Account Action

  Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,

• Agencies

  It Takes Two

  There are people in our industry who have made a life’s work studying and attempting to understand why the U.S. Postal Service does what it does. Some

• Agencies

  Delta CRM Gains Altitude

  What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want

• Agencies

  CORRECTIONS

  The figure given for Intuit’s 2002 revenue in The Pace Quickens (Direct, May 15) was inaccurate. The company’s revenue last year was $1.36 billion. The

• Digging for Sponsors

  Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics

• INSIGHT FROM IMIwww.imi-research.com

  The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of

• Serving Time

  You can’t get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That’s just one of Entertainment Marketing,

• Integration gets Vindication

  Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

• Agencies

  CONFERENCE SCHEDULE

  JUNE 2-4, 2003 – JACOB K. JAVITS CONVENTION CENTER MONDAY, JUNE 2 8 a.m. – 5:30 p.m. Registration 8:45 a.m. – 9:15 a.m. Continental breakfast 9:15 a.m.

• Agencies

  Dear Marketer:

  At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at