Chief Marketer Staff

• Agencies

  Watch the SKIES

  This isn’t another Chicken Little story. I won’t tell you that the privacy sky is falling. That we will be regulated, consumers won’t trust us and our

• Agencies

  The Data Route Delivers

  One thing The New York Times has never had a problem with is brand recognition. But it did need a more cost- effective way of finding the prospects most

• Agencies

  CONFERENCE SCHEDULE

  JUNE 2-4, 2003 – JACOB K. JAVITS CONVENTION CENTER MONDAY, JUNE 2 8 a.m. – 5:30 p.m. Registration 8:45 a.m. – 9:15 a.m. Continental breakfast 9:15 a.m.

• Yard Sale

  SNAPPLE is having a yard sale. Through Nov. 30, consumers collect special caps and redeem them at snapple.com for goods and prizes, such as scooters and

• Eye on Innovation

  Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger

• Agencies

  Dear Marketer:

  At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at

• Pitfall protection

  This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

• Agencies

  CORRECTIONS

  The figure given for Intuit’s 2002 revenue in The Pace Quickens (Direct, May 15) was inaccurate. The company’s revenue last year was $1.36 billion. The

• Agencies

  On the Rise

  FOR MANY COMPANIES, THE uncertain state of the world and the economic downturn has spelled disaster. But for King Arthur Flour, while it hasn’t exactly

• Cross Training

  CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,