Chief Marketer Staff
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Live from DMDNY: Skyguide Grows with E-Mail
American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people
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Agencies
When Not Knowing Can Hurt You
Ignorance may be bliss in the game of love but it can totally destroy your chances for a job offer or a promotion. Many people don’t get ahead because
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Agencies
News briefs/directmag.com
5/15 THE POSTAL RATE COMMISSION approved the U.S. Postal Service’s first negotiated service agreement with Capital One Services Inc. Capital One will
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Agencies
The New Federalism
Talk about change. Conservative businesspeople who thought of the federal government as the root of all evil are singing a different tune. Even the most
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Agencies
Spam Attack
FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills
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Digging for Sponsors
Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics
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INSIGHT FROM IMIwww.imi-research.com
The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of
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Integration gets Vindication
Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year
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Serving Time
You can’t get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That’s just one of Entertainment Marketing,