Chief Marketer Staff
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Post Cereals Plays Baseball Roster
Kraft Foods is running a slate of Major League Baseball promos for its Post Cereals division this summer. Starting this month, fans can buy a dual-pack
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E-Coupons, a Good Reason to Register Online: Survey
There are advantages to registering at Web sites specializing in e-coupons, consumer said in a recent survey. At the top of the list was receiving order
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Cordiant Sale Could Come by Week’s End
New ownership for Cordiant Communications could emerge as early as this week as the troubled agency network faces a July 15 deadline with creditors. WPP
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DVC Named Agency of the Year; Ranked No. 1 on PROMO 100
DVC Worldwide ranked No. 1 on this year’s PROMO 100 ranking of the top 100 promotion agencies. The agency was also named PROMO’s 2003 Agency of the Year.
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Live from DMDNY: Wientzen Vows No More Catalog/DMDNY Conference Conflicts
This will be the last year the Annual Catalog Conference and Direct Marketing Days New York will be held at the same time, according to H. Robert Wientzen,
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Food Network Sends Chef to Consumer BBQ
‘Tis the season for grilling and The Food Network is sending its popular host Bobby Flay to one viewer’s home this summer for a backyard barbecue. Fans
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Agencies
Avon takes its Show on the Road
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support
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Live from DMDNY: Wunderman on Boxing
Boxing records do not mention a heavyweight contender named Kid Velvet. But Lester Wunderman remembers him. The Kid was fast and smooth. But one night
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Sports Illustrated Debuts E-mail File
Time Inc. has launched Sports Illustrated E-mail Subscribers file, which has 403,353 active magazine subscribers. Also available are e-mail files including
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Live from DMDNY: Skyguide Grows with E-Mail
American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people