Chief Marketer Staff

• Live from DMDNY: The Segmentation of Shelby Lynne

  Music fans may not have heard of Shelby Lynne before she took the Grammy for best new artist in 2001 — unless they were married women with children who

• Lillian Vernon Reports Downward Sales Trend in ‘02

  Lillian Vernon Corp. saw its sales fall by over $20 million last year thanks to a poor retail environment and a planned decrease in catalog circulation.

• Mail Stream: A Report on Incoming Direct Mail

  The recently launched Bebe Sport catalog is an offshoot of the original Bebe brand. The new 22-page Sport title has a chic and swanky feel to it, with its heavy-stock paper and beautiful models.

• Short Cuts

  The Reader

• Millard Group Wins Popcorn Factory File

  Millard Group, Inc. has been appointed as list manager for The Popcorn Factory gift catalog. The file is 79% female and 21% male, with an average age

• Post Cereals Plays Baseball Roster

  Kraft Foods is running a slate of Major League Baseball promos for its Post Cereals division this summer. Starting this month, fans can buy a dual-pack

• Live from DMDNY: Wunderman on Boxing

  Boxing records do not mention a heavyweight contender named Kid Velvet. But Lester Wunderman remembers him. The Kid was fast and smooth. But one night

• DVC Named Agency of the Year; Ranked No. 1 on PROMO 100

  DVC Worldwide ranked No. 1 on this year’s PROMO 100 ranking of the top 100 promotion agencies. The agency was also named PROMO’s 2003 Agency of the Year.

• FTC Accelerates Do-Not-Call Registration

  The Federal Trade Commission surprised DMers yesterday by speeding up telephone registration for its national do-not-call registry. The process that originally

• E-Coupons, a Good Reason to Register Online: Survey

  There are advantages to registering at Web sites specializing in e-coupons, consumer said in a recent survey. At the top of the list was receiving order