Chief Marketer Staff

• Coca-Cola Names Third Marketing Chief In Three Years

  Daniel Palumbo reemerged this week as Coca-Cola’s new chief marketing officer, less than a week after announcing he was leaving his position as senior

• J.C. Penney Catalog Sales Increase Slightly

  J.C. Penney Company Inc. reported catalog sales up 0.6% for the four weeks ended May 24. The above plan results were primarily the result of better print

• List and Database News

  Sporty

• Kellogg’s Promotes Greatest Cities on 40 Million Cereal Boxes

  Kellogg’s is teaming up with American Airlines, Marriott, Expedia and tourism leaders from seven cities around the country for the multi-million dollar

• Keith McCracken named CEO of GEM

  The GEM Group has promoted Keith McCracken to chief executive officer. The appointment took effect June 3. McCracken replaces Rick Jones, who left the

• 2003 Alphabetical Listing

  141 Worldwide 3 Jay Farrell (312) 527-3900 141ww.com 360 Youth 2 Derek White (866) 360-9688 The A Team 54 Andrew Cohen (212) 239-0499 Active Sports Marketing

• Live From DMDNY: Woodward Portrays the Presidents

  Watergate journalist Bob Woodward regaled the crowd on Tuesday at the Direct Marketing Days in New York luncheon, not with reminiscences of his role in

• Live From DMDNY: T-Mobile’s Multi-Channel Campaign Lifts Response

  T-Mobile enjoyed a 15% lift over previous single-channel campaigns when it conducted a multi-channel effort through America Online Inc. The goal of the

• Lillian Vernon Reports Downward Sales Trend in ‘02

  Lillian Vernon Corp. saw its sales fall by over $20 million last year thanks to a poor retail environment and a planned decrease in catalog circulation.

• Millard Group Wins Popcorn Factory File

  Millard Group, Inc. has been appointed as list manager for The Popcorn Factory gift catalog. The file is 79% female and 21% male, with an average age