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Chief Marketer Staff

  • FedEx Begins Product-Return Service

    FedEx has started a product-return service for merchants that sell direct. The FedEx Consolidated Return Service features a network of drop-off locations

  • Nextel Renews with NHL

    Nextel last week agreed to renew its three-year National Hockey League sponsorship for a reported $9 million for an additional three years. The deal marks

  • NBTY Acquires Rexall for $250 Million

    NBTY Inc., a vitamin direct marketer and manufacturer, will acquire competitor Rexall Sundown Inc. for $250 million in cash. Bohemia, NY-based NBTY said

  • Agencies

    MegaMan Gets Anniversary Blitz

    Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board

  • Aurora Strikes Licensing Deal; Debuts Gumby as Plush Toy

    Plush toy manufacturer Aurora World, Inc. has formed a licensing deal with Heat Licensing to release a wide range of products based on the malleable clay

  • Mail Stream: A Report on Incoming Direct Mail

    This week’s Mail Stream features a fundraising magalog from the Dream Foundation, which makes dreams come true for terminally ill adults. Also, Wine.com uncorks a new wine club and Roadrunner Sports rolls out a catalog.

  • Mini Mania

    You could say I’ve had my share of exposure to BMW’s Mini Cooper. PROUD OWNER: Don MacMillan with his 1966 Mini Cooper A few years ago, before the relaunch

  • Loose Cannon: A “Palindromic” Marketing Campaign Gets it Backward

  • J. Crew Revenue up Slightly in May

    J. Crew Group, Inc. reported revenue of $57.4 million for the four weeks ended May 31, up 1% from $56.6 million last year. Catalog sales were $5.2 million

  • Short Cuts

    Action Markets Inc. has named Kelly Botoulas as senior account executive. She comes from American List Counsel where she was senior list manager. Royal