Chief Marketer Staff

• Consumer Response to Direct Mail Rises by 12%

  Consumer response to direct mail has risen by 12% in the past two years, said a study by Vertis, an integrated marketing and advertising solutions company.

• Yum! Brands Appeals $30 Million Award

  Yum! Brands, the parent of Taco Bell, plans to appeal a verdict that awarded $30 million to two Michigan men who sued the restaurant chain, accusing it

• SoBe Pops a Wheelie At Ozzfest

  Talk about heavy metal. SoBe Beverage Adrenaline Rush energy drink is this month combining motorcycles with rock music as a sponsor of the summer Ozzfest

• FedEx Begins Product-Return Service

  FedEx has started a product-return service for merchants that sell direct. The FedEx Consolidated Return Service features a network of drop-off locations

• List and Database News

  American Association of Diabetes Educators This new file identifies 100% direct mail buyers of an AADE membership. They reported information about themselves

• Agencies

  MegaMan Gets Anniversary Blitz

  Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board

• Letters to the Editor

  I wonder how many of these we have witnessed? Hundreds

• Toys ‘R’ Us Hires Amy Parker as Senior VP of Marketing

  Toys ‘R’ Us has named Amy J. Parker, senior VP-marketing. The appointment takes effect June 9. She will oversee marketing and advertising in the U.S.

• Miller Brewing Gives Harley-Davidson a Lift

  Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online

• Agencies

  Sci Fi Channel Hosts Stargate Sweeps

  The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate