Chief Marketer Staff

• Best Practices in Word of Mouth and Social Media: WOMMA

  At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated

• News Briefs

  TIDE: has partnered with tennis superstar Venus Williams to launch Tide plus Febreze Freshness Sport detergent. In addition to appearing in television, print and in-store advertising, Williams

• How to Make the Most of Your Customer Feedback

  Understanding the elusive “why” behind customer behavior is only the first step. The most important step is what you do once you learn why, and how you engage and respond with your customers in real-time.

• New Opportunities for Advertisers on AOL

  The strong quarterly performance from AOL is a boon to advertisers, who already have much to gain by embracing the new AOL.

• Agencies

  Autobytel Launches Dealer Lead Management Product

  Autobytel Inc. has debuted iControl by Autobytel. The new offering assists vehicle dealers in managing third-party leads.

• Automotive Marketing Firm Picks New Chairman

  Sean Wolfington has signed on to serve as chairman of VinSolutions.

• United Marketing Group Retains DataCo For Analytics Marketing Work

  United Marketing Group has selected analytics marketing firm DataCo Solutions to provide data, business and marketing analytics and consulting.

• Strategic Holdings To Acquire Buzzskin

  Strategic Holdings Group, Inc. and Buzzskin, Inc. today have inked an agreement under which Strategic Holdings will acquire privately held Buzzskin.

• Email

  Prevent Your E-mails from Going AWOL

  Nearly one out of every eight permission-based commercial e-mails sent in the U.S. during the second half of last year went missing. That

• Email

  E-Newsletter Gets Down to Business for PVBS

  For Pleasant Valley Business Solutions (PVBS), which sells ERP software with a long sales cycle, a monthly e-newsletter has been key to staying in touch with prospective and current customers.