Chief Marketer Staff

• Numbers Up, But Off Goals, for DM Industry: Survey

  While direct marketers anticipate more economic strength in 2003 than in 2002, they’re a ways off from being healthy, according to the Direct Marketing

• List and Database News

  Gruner & Jahr ResponsePlus African-American and Hispanic Millard Group Inc. is offering updated counts on this 560,686-name file of company magazine subscribers

• FTC Seeks Broader Spam Fighting Powers

  Federal Trade Commission officials Wednesday asked the House Energy and Commerce Committee for expanded powers to fight unsolicited commercial e-mail,

• Short Cuts

  Columbia House Co. Wednesday began selling Majesco video games to the 11 million members of its DVD and Music Clubs.

• Schumer to Introduce No-Pornography Spam Bill

  Sen. Charles Schumer (D-NY) is expected to introduce the Stop Pornography and Abusive Marketing (SPAM) Act Thursday. The bill would impose tough criminal

• New Products and Services

  ROITrax: a conversion measurement tool for search engine marketing–Oneupweb, Suttons Bay, MI Credit Watch Gold and Credit Watch Silver: enhanced identity

• Amazon Creates Online Services Operation

  — Amazon.com is creating a Web Site services subsidiary, Amazon Services. Target Corp. and Toys R Us are already using the company’s technology

• Office Depot Taps Cardonet for E-Catalogs

  Office Depot, the office supplies direct marketer and retailer, has tapped Cardonet’s Product Master software to streamline the creation and syndication

• DMI Manages Thompson File

  Direct Media Inc. has been tapped to manage the Thompson & Co. file, package insert and blow-in programs. Thompson & Co., which markets custom. handmade

• FTC Goes After Dietary Supplement Marketer

  The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims