Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  A new Down East promotion hit the mail in May with a colorful subscription offer designed to tap into the springtime vacation-planning mood.

• Live From NEDMA: Conference Attracts More Senior Level DMers

  As at many other recent DM events, this year’s New England Direct Marketing Association annual conference roster was filled with more senior than junior

• Loose Cannon: You’ve Come a Long Way, Baby.com

  This week I

• List and Database News

  Grace Woman Active Subscribers Venture Direct Worldwide Inc. is unveiling this list of 80,000 subscribers to this lifestyle fashion and beauty magazine

• LifetimeTV.com Engages 24/7 Real Media

  LifetimeTV.com has signed 24/7 Real Media Inc. to manage its online advertising and analytics functions for an undisclosed sum. LifetimeTV.com is the

• Hong Kong Starts SARS-Related Postcard Effort

  Hong Kong has launched a postcard campaign to spread the word overseas that the territory is safe from SARS because its health authorities haven’t reported

• Childhood Cancer Foundation Hires Creative DR Group

  The National Childhood Cancer Foundation has chosen Creative Direct Response Inc. to handle its direct marketing and list management. Terms were not disclosed.

• Primis, a New Marketing Information Firm, Buys AccuData

  Primis Marketing Group Inc., Chicago, has purchased AccuData America for an undisclosed sum. AccuData founder Vilnis Ezerins, will continue to run Alvion

• Agencies

  Wisdom Herbs Taps Integrated Marketing Group

  Wisdom Herbs, a marketer of herbal teas and related products, has tapped Integrated Marketing Group to implement a new direct marketing and branding effort.

• Netscape Settles With New York AG

  Netscape will pay $100,000 as part of a settlement of complaints about a feature the company used to track what users downloaded online, said the New