Chief Marketer Staff

• Live from Ad:Tech: Two Way or The Highway

  In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when

• Wheaties and ACSM Partner with Fitness Message

  In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes

• Letters to the Editor

  I always enjoy reading your column and got a few good laughs out

• Mail Stream: A Report on Incoming Direct Mail

  A new Down East promotion hit the mail in May with a colorful subscription offer designed to tap into the springtime vacation-planning mood.

• Group Says It Is Gaining with Ballot Initiative on Privacy

  Californians for Privacy Now, a group devoted to toughing California

• Carper’s Postal Reform Bill Expected This Week

  A reform bill that would also make it easier for the U.S. Postal Service to set prices and close facilities is expected to be introduced later this week

• Live From NEDMA: Conference Attracts More Senior Level DMers

  As at many other recent DM events, this year’s New England Direct Marketing Association annual conference roster was filled with more senior than junior

• Live From NEDMA: Prior Consent Makes a Difference

  Marketers looking to increase response rates should consider allowing consumers to opt in not only for e-mail but direct mail as well. Ernan Roman, president

• Op-Ed: Who Kidnapped My Keyword?

  Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

• List and Database News

  HCI Direct ClientLogic has been named manager of the HCI Direct mailing list, effective July 1. This file, formerly known as Hosiery Corp. of America,