Chief Marketer Staff

• Live From AdTech: Now Dot Commers are Using Data, Not Just Collecting It

  If a first step in online marketing

• Live from NEDMA: Donna Baier Stein Named DMer of Year

  Donna Baier Stein was named Direct Marketer of the Year by the New England Direct Marketing Association. The award was presented during a banquet last

• GNC Halts Customer Data Leak

  General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members

• Speier Privacy Bill Falls to Pass California Assembly Committee

  California State Senator Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill yesterday when an assembly committee

• News Briefs

  HASBRO, INC. AND KELLOGG CO.: have reached a settlement regarding Hasbro’s MEMORY trademark. As part of the settlement, for an undisclosed license fee,

• Live from Ad:Tech: Two Way or The Highway

  In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when

• Snap, Crackle, Pop Star in Jingle Contest

  Kellogg Co. has given Snap, Crackle and Pop a makeover and a new jingle for Rice Krispies’ 75th anniversary. The Battle Creek, MI-brand celebrates with

• List and Database News

  Cool Online Products Mal Dunn Associates Inc. has been named manager of the Cool Online Products lists. The 346,059 one-year buyers listed in the masterfile

• Ironman Triathlon Kicks off Six-Month Promotion

  The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees

• Letters to the Editor

  Re: Loose Cannon: You’ve Come A Long Way, Baby.com, Direct Newsline, June 16, 2003 and Letters to the Editor, Direct Newsline, June 17, 2003]: David Juhl