Chief Marketer Staff

• Singer Direct Relaunches Fingerhut PIP

  Singer Direct has been tapped to manage the relaunch of the Fingerhut Package Insert Program. One million packages are expected to go out this year with

• List and Database News

  SportsList This file is compiled from computer results of hundreds of competitive runs. There are 292,800 last-12-month names. Selections: Gender, age,

• Live from AdTech: How Isuzu Steers Response Through Its Web Site

  Consider it a case of marketing by Keebler Elf: By using cookies within banner ads, Isuzu has been able to improve conversion to sale rates by 60% above

• Mailers Laud Carper’s Postal Reform Bill

  As expected, Sen. Thomas Carper (D-DE) Wednesday introduced a reform bill that would give the U.S. Postal Service wider authority to make business decisions.

• GNC Halts Customer Data Leak

  General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members

• Live from NEDMA: Donna Baier Stein Named DMer of Year

  Donna Baier Stein was named Direct Marketer of the Year by the New England Direct Marketing Association. The award was presented during a banquet last

• Speier Privacy Bill Falls to Pass California Assembly Committee

  California State Senator Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill yesterday when an assembly committee

• News Briefs

  HASBRO, INC. AND KELLOGG CO.: have reached a settlement regarding Hasbro’s MEMORY trademark. As part of the settlement, for an undisclosed license fee,

• Ironman Triathlon Kicks off Six-Month Promotion

  The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees

• List and Database News

  Cool Online Products Mal Dunn Associates Inc. has been named manager of the Cool Online Products lists. The 346,059 one-year buyers listed in the masterfile