Chief Marketer Staff

• Live From DCI Boston: ROI is the Mantra

  Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it’s a different world. “Companies need to know

• Citizens Bank Inks $95 Million Deal with Phillies

  Citizens Bank and the Philadelphia Phillies have formed at 25-year partnership that includes the naming rights for the baseball team’s new ballpark in

• Bernhart Associates Calls for Employment Survey Participation

  Direct marketers are invited to participate in the latest quarterly Bernhart Associates Executive Search survey of employment trends within the direct

• Sony PlayStation 2 Re-Ups Warped Tour Sponsorship

  Sony Computer Entertainment America’s PlayStation 2 is staging a Be a Warped Tour Roadie contest, as part of its sponsorship of this year’s Vans Warped

• Curmudgeon-at-Large: An Offer From Ms. Nobody

  Hello, is this Her-shell Loomis?” Only because I

• Live from AdTech: Espotting to Become FindWhat.Com Subsidiary

  FindWhat.com, a search service that links prospects with businesses through its online search functions, will make Espotting, an Internet advertising

• Singer Direct Relaunches Fingerhut PIP

  Singer Direct has been tapped to manage the relaunch of the Fingerhut Package Insert Program. One million packages are expected to go out this year with

• Media Horizons Manages Scholastic at Home PIP and Co-op

  Media Horizons Inc. has been awarded management of the Scholastics At Home package insert and co-op programs. Scholastics At Home markets over 22 million

• Mailers Laud Carper’s Postal Reform Bill

  As expected, Sen. Thomas Carper (D-DE) Wednesday introduced a reform bill that would give the U.S. Postal Service wider authority to make business decisions.

• List and Database News

  SportsList This file is compiled from computer results of hundreds of competitive runs. There are 292,800 last-12-month names. Selections: Gender, age,