Chief Marketer Staff

• News Briefs

  ON-COR FROZEN FOODS: Northfield, IL, named Blue Chip Marketing & Communications, Chicago, its marketing and advertising agency of record. INVENTION ASYLUM:

• Live From DCI Boston: ROI is the Mantra

  Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it’s a different world. “Companies need to know

• Draft’s Furth Named Chicago WDMI’s Direct Marketing Woman of the Year

  The Chicago chapter of Women in Direct Marketing has named Yvonne Furth, president and chief operating officer of the Chicago office of ad agency Draft,

• Simon Malls Courts Kids with Club

  Simon Property Group has enrolled 25,000 members in its Kidgits Club launching this month in 80 malls across the U.S. Clubs in each mall feature health,

• Agencies

  CVS Launches Sampling Co-op

  CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

• Mervyn’s, MLB Team for Community Effort

  Target Corp.’s discount department store chain, Mervyn’s, plans to renew its partnership with Major League Baseball this year to benefit the league’s

• List and Database News

  Blue Horizon Media Product buyers There are 36,323 last-18-month mail order buyers named here. The file is 97% male buyers of adult videos and magazines.

• Live from Ad:Tech: Two Way or the Highway

  (Direct)In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break

• Citizens Bank Inks $95 Million Deal with Phillies

  Citizens Bank and the Philadelphia Phillies have formed at 25-year partnership that includes the naming rights for the baseball team’s new ballpark in

• Coca-Cola Admits Tampering With Burger King Promo

  A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages