Chief Marketer Staff

• WPP in Exclusive Talks with Cordiant

  WPP Group has entered into exclusive, advanced negotiations to buy Cordiant Communications Group, outmaneuvering rival bidder Publicis Groupe. WPP and

• DMA Expels Infolink Technologies for Sending Unsolicted Faxes

  The Direct Marketing Association has removed Infolink Technologies Ltd., Toronto, from its membership roster based on a recommendation from its Teleservices

• Goodman Marketing Partners, A DM Agency, Opens

  Goodman Marketing Partners Inc., a full-service direct response marketing firm, has opened in San Anselmo, CA. Carolyn Goodman, formerly of the 360 Group,

• Live from Ad:Tech: P&G’s Buzz on Viral Marketing

  (Direct)Poor you: If you weren’t asked to help choose the music for a Pringles commercial and didn’t get an advance copy of a script to a television show

• Pierce Lines Up Under Omnicom Umbrella

  Following a dozen years as a staunch independent, Pierce Promotions & Events has agreed to a purchase by agency conglomerate Omnicom. The Portland, ME-based

• News Briefs

  ON-COR FROZEN FOODS: Northfield, IL, named Blue Chip Marketing & Communications, Chicago, its marketing and advertising agency of record. INVENTION ASYLUM:

• List and Database News

  Blue Horizon Media Product buyers There are 36,323 last-18-month mail order buyers named here. The file is 97% male buyers of adult videos and magazines.

• Simon Malls Courts Kids with Club

  Simon Property Group has enrolled 25,000 members in its Kidgits Club launching this month in 80 malls across the U.S. Clubs in each mall feature health,

• Live From DCI Boston: ROI is the Mantra

  Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it’s a different world. “Companies need to know

• Cross Media Marketing Enters Chapter 11 Bankruptcy, Will Liquidate Company

  Cross Media Marketing Corp., New York, filed for Chapter 11 bankruptcy protection on June 16. The filing, done in the United States Bankruptcy Court for