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Chief Marketer Staff

  • Teen Trends Hurt Cosmetics Category

    Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting

  • Cross Media Settles With FTC and DOJ

    Cross Media Marketing Corp. and its subsidiary Media Outsourcing Inc. have agreed to a $1.1 million civil penalty to settle telemarketing misrepresentation

  • Absolut Looks For Amateur Talent

    Absolut is giving aspiring artists an online showcase with the Absolut Next Generations campaign. The vodka brand has teamed with UK artists Richard Wentworth

  • News Briefs

    LOEWS CINEPLEX ENTERTAINMENT: last week selected Draft Chicago to design new concession areas in its theaters. Draft is charged with developing a concession-area

  • List and Database News

    Immutol Mail Order Buyers Acton Direct is the manager of this recently updated file of 64,093 buyers of Immutol, an immune system enhancing capsule. The

  • EBay Buys FairMarket

    EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions

  • 141 Worldwide to Remain Whole; Active Value May Derail Deal

    WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based WPP finalized its purchase agreement

  • Miller Launches Concert Series

    This week, Miller Genuine Draft kicks off its MGD Pure Night Out promotion, a 15-show concert series that brings popular artists and fans together in

  • Showtime, Monster Promote New TV Series

    Monster.com and Showtime Networks are offering consumers a job “to die for.” As a part of sweepstakes to support Showtime’s new series Dead Like Me, one

  • Short Cuts

    Acxiom Corporation will provide data center outsourcing services for Kaplan Inc.