Chief Marketer Staff
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List and Database News
Girls
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Barrie Pace Launches MotheroftheBride.com
(Catalog Age) Here comes the mother of the bride
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FCC Meeting to Address Telephone Consumer Protection Act
The Federal Communications Commission is expected to unveil its telemarketing rules changes today at a commission meeting. While specific changes to the
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Short Cuts
WordCom has named Dennis McGann as vice president, senior database marketing consultant for 13 Midwestern states. Previously, he has worked for such firms
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Ford Captures Two Top Cause Marketing Awards
Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City. One was for its Get Tied to the Cause
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Millard Wins Brylane Files
Millard Group has been named manager of the Brylane Home, Brylane Home Kitchen and Lerner Catalog files effective July 1. The Brylane Home list has 1.16
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Cross Media Settles With FTC and DOJ
Cross Media Marketing Corp. and its subsidiary Media Outsourcing Inc. have agreed to a $1.1 million civil penalty to settle telemarketing misrepresentation
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American Bible Society Tries to Attract Younger Donors
The American Bible Society is testing premiums and other involvement devices to help attract a younger group of donors to its Bible-a-Month Club. Bob
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141 Worldwide to Remain Whole; Active Value May Derail Deal
WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based WPP finalized its purchase agreement
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Teen Trends Hurt Cosmetics Category
Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting