Chief Marketer Staff

• Agencies

  Home Depot Takes Sponsorship of ESPN’s College GameDay

  The Home Depot has signed on as the presenting sponsor of ESPN’s College GameDay, replacing Discover Card, which had held the position for the last two

• Regal Theaters Drops Tomb Raider Sequel in Dispute

  The country’s largest theater chain has refused to play Lara Croft Tomb Raider: The Cradle of Life in 47 of its theaters after a fall out with the distributor,

• 23 Million Americans Shop Both Online and Offline

  Some 23 million Americans are true multi-channel consumers

• Nick Launches PSA Urging Kids to Play

  Nickelodeon is playing with the Boys & Girls Clubs of America this summer for a Let’s Just Play campaign designed to get children to lead healthier lifestyles.

• Agencies

  Reebok Challenges Fans to Solve Online Mystery

  Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

• Dolan Media to Sell Its Public Records Business

  Dolan Media Co. will sell its public records business to LexisNexis. The purchase price was not disclosed. The units include Dolan Information Center,

• Sports Illustrated Searches for Fresh Faces

  To celebrate its Swimsuit Edition’s 40th anniversary next year, Sports Illustrated launched a Fresh Faces competition that lets women compete for a modeling

• List and Database News

  Girls

• Barrie Pace Launches MotheroftheBride.com

  (Catalog Age) Here comes the mother of the bride

• FCC Meeting to Address Telephone Consumer Protection Act

  The Federal Communications Commission is expected to unveil its telemarketing rules changes today at a commission meeting. While specific changes to the