Chief Marketer Staff
-
Albertsons to Expand Handheld Scanner Test
Grocer Albertsons will expand its eight-month-old test of handheld scanners to six Jewel-Osco stores in Chicago, reports The Chicago Sun-Times. Shoppers
-
FCC Affirms, Expands FTC Telemarketing Rules
The Federal Communications Commission commissioners voted unanimously to adopt changes to the Telephone Consumer Protection Act of 1991. Those changes
-
Harte-Hanks Takes Option on Australian Firm
Harte-Hanks Inc. has signed a deal giving it an option to acquire Australian partner Communique Direct. The earliest a purchase could occur is August
-
Cornerstone Consolidates Catalog Printing Business with Quebecor
Cornerstone Brands has consolidated its catalog printing requirements with Quebecor World Inc. Cornerstone will add three of its catalogs to the three
-
23 Million Americans Shop Both Online and Offline
Some 23 million Americans are true multi-channel consumers
-
Trade Groups Criticize FCC Telemarketing Sales Rule Changes
The American Teleservices Association, wasted no time in slamming the Federal Communications Commission’s proposed revisions to the Telemarketing Sales
-
Agencies
Progaine Samples at 250 Health Clubs
Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied
-
Worldata Manages Open Magazine File
Worldata is the new manager for the Open Magazine lists, effective July 17. There are more than 50,000 professionals named on the postal file, and nearly
-
News Briefs
EBAY: San Jose, CA, signed a global multi-year deal with online marketing tech firm DoubleClick, New York City, to enhance eBay’s new “Keywords on eBay”
-
Regal Theaters Drops Tomb Raider Sequel in Dispute
The country’s largest theater chain has refused to play Lara Croft Tomb Raider: The Cradle of Life in 47 of its theaters after a fall out with the distributor,