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Chief Marketer Staff

  • Ten Million Sign Up for Do-Not-Call Registry

    The Federal Trade Commission reported on Monday that consumers had logged more than 10 million telephone numbers on its do-not-call registry. Seven million

  • Fisher Scientific to Buy Swedish Biotech Manufacturer

    — Laboratory equipment manufacturer/marketer Fisher Scientific International has agreed to acquire Sweden’s Perbio Science AB for $714

  • Ferruzzi to Head DM Fundraisers Association

    Linda Ferruzzi, senior account executive at May Development Services, has been selected as president of the Direct Marketing Fundraisers Association.

  • Short Cuts

    L.L. Bean, the cataloger and retailer, has tapped NewRoads, to provide fulfillment and inventory services in support of some of its of marketing programs

  • Loose Cannon: Caller’s Id

    Within the first four hours of open registration for the federal do-not-call list, 375,000 people had signed up — a rate of roughly 25 registrations

  • List and Database News

    Evangelical Ministry Supporters Mail Marketing Inc. is launching this 71,550-name file of last-24-month devout Christians who support evangelical and

  • Direct Media Wins Brylane Lists

    Brylane has won the management of Brylane’s Lane Bryant, Roaman

  • Valassis Acquires Remainder of PreVision

    PreVision Marketing, a Boston-based customer relationship management (CRM) agency. The Livonia, MI insert marketing firm had bought 80% of PreVision in

  • Short Cuts

    Online search engine Google introduced several new features in its toolbar. One automatically blocks pop-up ads. Others automatically fill out a customer’s

  • No-Call List Draws 735,000; Spam Filters Said to Hamper Effort

    The Federal Trade Commission was not able to confirm at deadline accusations that spam filters may be hindering online registrations for its do-not-call