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Chief Marketer Staff

  • eBay Tries Anything

    EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee

  • Agencies

    DIRECT listline

    NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

  • Aquafina Takes to the Skies and Streets for its Biggest Promo

    Pepsi’s bottled water brand, Aquafina, last week set sail on its biggest promotion ever, Aquafina Pure Luck. Aquafina spotter crews, in blimps and on

  • Agencies

    letters to the editor

    THE PATIENCE OF ST. TOM If I make it to Direct Marketing Heaven when I die, the first thing I’m going to do is nominate Tom Collins for sainthood for

  • Valassis Promotes Rivers to EVP of Sales and Marketing

    Valassis has promoted MaryAnn Rivers to executive vice president of sales and marketing. Rivers has been with Valassis since 1988, most recently as executive

  • DoubleClick Buys CSC Advanced Database Solutions

    DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were

  • Mail Stream: A Report on Incoming Direct Mail

    Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

  • Agencies

    How to Work With a Recruiter

    Sarah could see she had impressed the headhunter. He liked what she told him about her experience. He was interested in sending her profile to the company

  • Mercedes-Benz Extends Sorenstam Deal

    Mercedes-Benz USA yesterday announced an extension of its endorsement deal with Ladies Professional Golf Association star Annika Sorenstam. The current

  • Agencies

    Juniper Settles for a Sneer

    They’re small, so this issue I’m giving you two makeovers for the price of one. The Gotcha Gang of readers who think my makeovers are too copy-heavy are