Chief Marketer Staff

• Taking a Swing at ROI

  ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

• List and Database News

  Evangelical Ministry Donors Mail Marketing Inc. is now managing this file of 95,036 donors to causes that promote evangelism worldwide. Selections: Gender,

• Agencies

  News briefs/directmag.com

  6/10 A PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania

• Agencies

  Insert Marketing Tips

  A publishing executive warned direct marketers last month that it takes work to make package inserts and statement stuffers pay out. Michael Feldstein,

• Letters to the Editor

  : This whole national DNC list “thing” is nothing but feel-good legislation

• Agencies

  DIRECT listline

  NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

• Agencies

  letters to the editor

  THE PATIENCE OF ST. TOM If I make it to Direct Marketing Heaven when I die, the first thing I’m going to do is nominate Tom Collins for sainthood for

• DoubleClick Buys CSC Advanced Database Solutions

  DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were

• Mail Stream: A Report on Incoming Direct Mail

  Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

• Agencies

  Seen and Heard at Star Power

  Hollywood marketers gathered at The PMA’s annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO’s