Author

Chief Marketer Staff

  • Agencies

    Living Large

    At Yankelovich, we call it the mainstreaming of affluence. University of Florida advertising professor James Twitchell has dubbed it the democratization

  • Agencies

    Upfront & Personal

    Broadcast networks brought in a record $9.3 billion at this year’s upfront, the annual spring selling period when the six nets present their fall lineups

  • Rules of the Games

    Digital promotions present a unique combination of compliance-related issues, especially regarding sweepstakes, contests and games. Vendors of digital

  • Agencies

    Small Businesses Foresee Tech Buying Binge

    Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at DMD New York in June.

  • Agencies

    New and Improved

    What do most catalogers want when they start prospecting? Lists of look-alike consumers who have bought similar items from catalogs. But Rodale Inc. argues

  • Agencies

    Added Impact

    Many magazine insert programs are scheduled for placement in a variety of publications, which can complicate the production process. Insert quantities

  • Promo Online

    Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me

  • Executive Privilege

    When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

  • Consumers Union Says People Are Unaware of Paid Search Engine Listings

    A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

  • Agencies

    Lysol’s Multimedia Push

    Reckitt Benckiser plc is using both online and offline media to build market share for its Lysol cleaning products line. Dadi Akhavan, president/COO of