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Chief Marketer Staff

  • Agencies

    News briefs/directmag.com

    6/10 A PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania

  • Agencies

    eBay: A Model for Catalogers

    Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as

  • eBay Tries Anything

    EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee

  • Agencies

    TLC’s D-N-C DM Needs W-O-R-K

    While howling indignantly at unsolicited telemarketing calls and though e-mail has become fashionable, I recently received a refreshing reminder that

  • Dot-com Investment Claims Dismissed: Reports

    A federal judge had dismissed two lawsuits brought by investors who claimed that Merrill Lynch & Co. was liable for money lost on Interliant Inc. and

  • Agencies

    DIRECT listline

    NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

  • Valassis Promotes Rivers to EVP of Sales and Marketing

    Valassis has promoted MaryAnn Rivers to executive vice president of sales and marketing. Rivers has been with Valassis since 1988, most recently as executive

  • Back-end and Below-the-Line Services

    CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone

  • Agencies

    A Numbers Game

    could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

  • Mercedes-Benz Extends Sorenstam Deal

    Mercedes-Benz USA yesterday announced an extension of its endorsement deal with Ladies Professional Golf Association star Annika Sorenstam. The current