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Chief Marketer Staff

  • More People Using Net, Online Sales Flat: Conference Board

    More people are using the Internet, and more are doing so on a daily basis, according to The Consumer Internet Barometer. But while the overall levels

  • Orr Exits Interpublic Amid SEC Probe

    Sean F. Orr, is resigning as CFO of the Interpublic Group, parent company of advertising agencies Draft Worldwide, FCB Direct and others at the end of

  • Spammers Settle FTC Scam Charges

    A convicted scam artist has agreed to pay $200,000 in consumer redress to settle Federal Trade Commission charges that he and other defendants bilked

  • Brands at the Crossroads

    On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

  • Acquisitions

    INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider

  • Agencies

    Insert Marketing Tips

    A publishing executive warned direct marketers last month that it takes work to make package inserts and statement stuffers pay out. Michael Feldstein,

  • New & Noteworthy Products

    God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with

  • Promo Online

    Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me

  • Agencies

    Some Smelly, Some Sweet

    It’s one of those inevitable things that happen when you have a baby. Your once-pristine home is suddenly desecrated by mounds of what some might call

  • Agencies

    letters to the editor

    THE PATIENCE OF ST. TOM If I make it to Direct Marketing Heaven when I die, the first thing I’m going to do is nominate Tom Collins for sainthood for