Chief Marketer Staff

• Letters to the Editor

  : The trend noted in this article is very likely due to

• List and Database News

  PGA Tour Partners Club This file has been updated and the counts are 478,000 active members/subscribers, and 129,900 last-90-day subscribers. The source

• Mail Stream: A Report on Incoming Direct Mail

  This week’s Mail Stream features a the newly designed magalog from Bottom Line Personal. Also, After 5 presents a number of products in its catalog “to celebrate the art of celebrating.”

• Short Cuts

  Silverpop, an e-mail marketing company, has completed its acquisition of Avalon Digital marketing Systems, an Irvine, CA-based software company specializing

• Reader’s Digest Names Lauren Bogad Jay Associate Publisher

  Reader’s Digest magazine has appointed Lauren Bogad Jay as associate publisher/group marketing. Jay will join Reader’s Digest on July 22 from YM Magazine,

• Letters to the Editor

  : The trend noted in this article is very likely due to

• DMA Applauds FCC’s Pre-emption Clause in Do-Not-Call List

  The Direct Marketing Association praised the Federal Communications Commission today because the agency’s national do-not-call registry preempts state

• Loose Cannon: Odds and Ends

  A frenzy of pre-houseguest housecleaning uncovered several tangentially DM-related tidbits I

• E-Agency Forms Sports Marketing Division

  Oakland, CA-based interactive marketing firm e-agency has launched a sports marketing division. Paige Dunn and Patty Deutsche, vice presidents with e-agency,

• News Briefs

  DRAFT CHICAGO: has named Michael Davis as the vice president and director of emerging media, a newly created position. He will be responsible for developing