Chief Marketer Staff

• Shell Debuts $25 Million Campaign

  Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,

• Quilted Northern Teams with The View

  Georgia-Pacific’s Quilted Northern and ABC’s The View are asking consumers to take a look around them and nominate their community’s best charitable work

• DMEF to Honor Stephen Polk, Experian

  The Direct Marketing Educational Foundation (DMEF) will honor Stephen R. Polk, chairman, president and CEO of R.L. Polk & Co.; and Experian for their

• Derek Correia to Lead Marketing and Client Service for Grey Direct

  Grey Direct has named Derek Correia senior vice president director of marketing of its New York operation. Correia joins Grey Direct from Britesmile where

• DM Employment Indicators Edge Up Over Last Year: Survey

  Six in 10 direct marketing companies plan to add staff during the third quarter of 2003. That

• Letters to the Editor

  : The trend noted in this article is very likely due to

• DMA Applauds FCC’s Pre-emption Clause in Do-Not-Call List

  The Direct Marketing Association praised the Federal Communications Commission today because the agency’s national do-not-call registry preempts state

• Mail Stream: A Report on Incoming Direct Mail

  This week’s Mail Stream features a the newly designed magalog from Bottom Line Personal. Also, After 5 presents a number of products in its catalog “to celebrate the art of celebrating.”

• Adrea Rubin Manages Relaunched Fingerhut Master File

  The Fingerhut catalog file is back on the market. Adrea Rubin Management Inc. has been chosen as the list manager. The master file will be available for

• Reader’s Digest Names Lauren Bogad Jay Associate Publisher

  Reader’s Digest magazine has appointed Lauren Bogad Jay as associate publisher/group marketing. Jay will join Reader’s Digest on July 22 from YM Magazine,