Chief Marketer Staff, Author at Chief Marketer

Unilever Dangles Ultimate Party

Unilever’s Hellmann’s mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don’t Have to Lift a Finger Party Sweepstakes.

Donna Felix to work on Hill, Holiday’s Dell Computer Account

The Austin office of advertising agency Hill, Holliday has named Donna Sanders Felix VP Management Supervisor on the Dell Computer Corp. account. Hill,

FTC Charges NexGen3000.com is Pyramid Scam

The Federal Trade Commission has filed a complaint charging that marketers of online “shopping malls” were in fact operating an illegal pyramid scheme.

Pohly & Partners Promotes Kristin Bradetich to Art Director

Pohly & Partners, Boston, has promoted Kristin Bradetich to the position of art director. Bradetich had been associate art director. Her new responsibilities

TransUnion Launches Customer Acquisition and Cross Selling Products

TransUnion, Chicago, has introduced two new prospecting tools, Rapid Notify Account Acquisition(SM) and Rapid Notify Cross Sell. Rapid Notify Account

101communications Takes 27 BTB Postal Files In-House

101communications will take inhouse 27 postal files Statlistics had managed since 2001. The files, which total 1.2 million records, will be managed by

Paradysz Named DMA’s List Leader of the Year

Chris Paradysz, CEO of ParadyszMatera, has been named List Leader of the Year by the Direct Marketing Association’s List and Database Council. Paradysz

Hotel TV Service To Award BMW

On Command Corp., a provider of in-room interactive entertainment for the hotel industry, will kick off the Find the Drive sweepstakes on Aug. 1, giving

Older and Wealthier Consumers Most Likely to Sign Up for DNC List: Survey

While half of all consumers will sign up for the new federal do not call list, 56% of those age 55+ and 63% with household incomes in excess of $60,000

Millard Group Now Manages The Baker’s Catalogue

Millard Group Inc. was awarded list management responsibilities for The Baker