Author

Chief Marketer Staff

  • Direct Mail Invitations Drive Buyers to Land Rover Events

    (Promo) Land Rover dropped 200,000 direct mail invitations last month to past and present Range Rover users to entice them to buy the 2004 model. The

  • Columbia House and Loews Swap Products

    The Columbia House Co. and Loews Cineplex Entertainment have launched a six-month cross-promotional venture. As part of the deal, Columbia House DVD club

  • Modem Media Chooses DoubleClick

    Modem Media, an interactive marketing services company, has tapped DoubleClick Inc. to manage its U.S. advertising. DoubleClick will be the preferred

  • FTC Seeks Changes in Fair Credit Act

    The Federal Trade Commission has recommended several changes to the Fair Credit Reporting Act, including requirements that consumers be sent free annual

  • Short Cuts

    M-Qube, a furnisher of mobile messaging products, has extended its application platform to both e-mail and instant messaging applications. Effective immediately,

  • Corrections

    A list story incorrectly mentioned the location of the King Arthur Flour Co. It is actually in Norwich, VT [Millard Group Now Manages The Baker

  • Congress Mulls Anti-Spam Measures

    Congress got down to business yesterday, trying to make sense of two anti-spam bills before it. In a packed joint hearing, members of two House subcommittees

  • Agency.com Names Scales President

    Agency.com, has named Don Scales president. He will oversee all aspects of operations and business development for the company’s offices worldwide, including

  • Telemarketer Sued for Misleading Donors

    A Pennsylvania telemarketing company raising funds for wounded combat veterans has agreed to settle charges filed by the state that it deceived potential

  • USPS Blasted for Its Sports Sponsorships

    The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against