Chief Marketer Staff
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Agencies
Gruppo, Levey Teams With Jefferies & Co.
Gruppo, Levey & Co., a boutique investment bank in New York, has begun a strategic alliance with Jefferies & Co. Inc., giving Gruppo, Levey access to
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Agencies
Firm Commitments and Other Lies
When businesses adopt the John Ashcroft Syndrome, I get terrified. I just read an issue of Ed Foster’s online column GripeLog (www.gripe2ed.com). Foster
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Agencies
THE Proper Fit
Monday evening: The phone rings. It’s a customer service rep from a food retailer I’ve bought gifts from in the past we’ll call it Super Gourmet. Previous
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Agencies
DIRECT listline
NEW LISTS Nature’s Way Canada Inc. There are 57,706 last-12-month buyers with Canadian addresses on the Nature’s Way Canada Inc. list. Forty-three percent
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Collins Questions Rural Post Office Closings
Senator Susan Collins (R-ME), chairman of the Governmental Affairs Committee, questioned the U.S. Postal Service’s “standardization” plan which calls
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List and Database News
Caliente Hotline Master File This new file features more than 6 million last-12-month mail order buyers, professionals and new movers taken from multiple
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Actor Tommy Chong Sentenced for Bong DM Business: Reports
Tommy Chong, of Cheech and Chong comedy team fame, was sentenced to nine months in prison and given a $20,000 fine for conspiring to sell drug paraphernalia
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Loose Cannon: My Adventures as an Identity Thief
If it surprises readers that privacy concerns are as much an issue for business to business marketers as they are for consumer firms, it will astound
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B&W Reworks Mailing for Pall Mall Filters
Brown and Williamson Tobacco Corp. will be sending out more than 100,000 direct mail packages to existing and competing customers this month as part of