Chief Marketer Staff

• Agencies

  Gruppo, Levey Teams With Jefferies & Co.

  Gruppo, Levey & Co., a boutique investment bank in New York, has begun a strategic alliance with Jefferies & Co. Inc., giving Gruppo, Levey access to

• Agencies

  letters to the editor

  A LITTLE COLOR, PLEASE The Makeover Maven is always entertaining and educational, as are the reader responses. Thanks to Tom Collins for writing despite

• Agencies

  Calling the Future

  The national do-not-call registry will have an obvious and immediate impact on sellers engaged in outbound telemarketing. The number of consumers marketers

• Agencies

  Fax Marketing Rules Delayed Until 2005

  The Federal Communications Commission has put off implementing new restrictions on outbound fax marketing until Jan. 1, 2005. They were to have gone into

• Agencies

  To Be Continued

  Like all television viewers, I love commercials. Without them, when would I know when to go to the bathroom or get a snack? Networks, for some silly reason,

• Agencies

  Firm Commitments and Other Lies

  When businesses adopt the John Ashcroft Syndrome, I get terrified. I just read an issue of Ed Foster’s online column GripeLog (www.gripe2ed.com). Foster

• Agencies

  DIRECT listline

  NEW LISTS Nature’s Way Canada Inc. There are 57,706 last-12-month buyers with Canadian addresses on the Nature’s Way Canada Inc. list. Forty-three percent

• Agencies

  Lights Out

  Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.

• Agencies

  The Meaning of Spam

  Are spammers using unsubscribes only to confirm e-mail addresses? That question came up in July during Donnelley Marketing’s Consumer Privacy conference.

• Agencies

  Triumph of the Bill

  Jackie Speier, the Democratic California state senator, probably broke out the victory champagne on Aug. 27. After many setbacks Gov. Gray Davis signed