Chief Marketer Staff, Author at Chief Marketer

Who’s Got a Complaint? Everybody

It didn’t take long. No sooner had the President’s Commission on the U.S. Postal Service issued its final report than the naysayers’ voices could be heard

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Brokers Get a Refresher Course

Marketers who had trouble with history, geography and applied statistics in school were given another chance last month at List Vision, as three industry

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Double Negative

Let’s pretend for a minute that nobody in the privacy lobby is going to read this and use it against direct marketers. But it’s time for a little straight

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Desert Prospecting

The list terrain may be barren right now, but there are ways to navigate it, said a panel of experts at the Direct Marketing Association’s recent List

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Nothing More Than Feelings

And so, my fellow Americans: Ask not what your country can do for you; ask what you can do for your country. Do you suppose people would have been as

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Gruppo, Levey Teams With Jefferies & Co.

Gruppo, Levey & Co., a boutique investment bank in New York, has begun a strategic alliance with Jefferies & Co. Inc., giving Gruppo, Levey access to

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THE Proper Fit

Monday evening: The phone rings. It’s a customer service rep from a food retailer I’ve bought gifts from in the past we’ll call it Super Gourmet. Previous

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DIRECT listline

NEW LISTS Nature’s Way Canada Inc. There are 57,706 last-12-month buyers with Canadian addresses on the Nature’s Way Canada Inc. list. Forty-three percent

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Firm Commitments and Other Lies

When businesses adopt the John Ashcroft Syndrome, I get terrified. I just read an issue of Ed Foster’s online column GripeLog (www.gripe2ed.com). Foster

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List Veteran Alan Drey Dies at 79

Alan Drey, founder of Alan Drey Co. and a key figure in the Chicago direct marketing scene for decades, died at age 79 on Aug. 22 one year to the day