Chief Marketer Staff

• Agencies

  Discovery Kids and Hasbro Join in Watch and Win Sweeps

  What kid, dreaming of becoming a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage. That’s the premise for a new

• Live From NEMOA: Multimedia Strategy Helps Grow Sure Fit Brand

  A combination of print, television, catalog and retail promotion has helped slipcover maker Sure Fit grow its branded products to 75% of the company’s

• Poll Finds Consumers Are Angry Over Court Decision

  Over half of all U.S. consumers are angry over Wednesday’s court decision putting a hold on the Federal Trade Commission’s do-not-call list, according

• Lack of Sponsors Cited in WUSA Shutdown

  A lack of corporate sponsorships and lackluster ratings were cited as the key reasons the Women’s United Soccer Association decided last week to suspend

• Agencies

  Sony Sponsors PlayStation 2 Road to Voodoo Tour

  Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast

• Scholastic Buys Back to Basics Toys from Amazon.com

  (Catalog Age) Children

• Appleseed’s Returns to Retail

  (Catalog Age) Six years after former owner Jemoli Versand, the Swiss mail order giant, closed down all 17 Appleseed

• Draft Hires Reed Roussel in New Post: VP Digital Marketing

  Draft Chicago has named Reed Roussel as VP-director of digital marketing. The new post takes effect immediately. Roussel’s responsibilities include thought

• News Briefs

  THE GOLF CHANNEL: Orlando, FL, premiered its newest series Golf With Style last Wednesday. The weekly series travels to some of the most beautiful sites

• Letters to the Editor

  Re: Industry Reaction Mixed to DNC Ruling (Direct Newsline, Sept. 24) I want to comment on the recent court decision re the national do not call list..In